According to a report by Insider Higher Ed, 63 percent of colleges and universities failed to meet their enrollment goals in 2019. Institutions are constantly facing challenges such as budget constraints, shifts in student demographic, increasing competition, and so on. However, a more pressing concern is the rising expectations of the admission teams to do more with limited resources.
Using the right strategies will enhance the team's productivity which is crucial for achieving the organization's objectives.
Operating on a low/small workforce can be significantly detrimental to the growth and objectives of the organization as it increases the workload and responsibilities of the existing members. This, in turn, can lead to inefficiency and resentment unless reinforced with enhanced strategy and cutting-edge tools.
Some other issues caused by limited resources are-
One of the major challenges universities face is ineffective data management because of the amount of student information they consume. Admission counselors not only interact with students but also juggle multiple tasks, such as working leads, managing sheets, Gmail, answering student queries, and so on.
Because of multitasking and managing many things at once, their productivity gets affected. In the higher education industry, time is money, and it's important to have a quick turnaround time with queries.
The institution's admission team receives 100s of leads every day from different sources. Due to this, there is an expectation that each of these leads must have a timely follow-up despite the team size.
Since these students are applying to many universities, the universities that follow up look more promising, and they are the ones that students apply to.
Using sheets involves a manual process of data management, which results in more work for employees. Creating reports, analyzing the data, and seeding in the information that comes in from these leads is a tedious process that takes up a lot of time.
Some institutions have designated personnel tasked to work on the creation of these reports each day. Such procedures also carry the risk of producing glaring errors.
Colleges and institutions are concerned with institutional assessment because of the increased pressure to be accountable for students' futures. Higher education stakeholders ask more questions; the primary one being 'Are we getting our money's worth?'
With the growing scrutiny, it becomes crucial for institutions to market their brand in the best way possible. Studies show that this forces institutions to improve their relations and analyze their effectiveness for quality education. Institutions and colleges benefit more if they focus on communicating directly with parents, luminous students, and government officials instead of pursuing media relations.
In institutions, personnel turnover necessitates system reconfiguration and the hiring of new employees. Although it's an important step, organizations must be aware of the considerable expense involved in recruiting, employing, and training new staff. However, integrating AI into the system can help solve the problem.
Institutions must break down these benchmarks into daily and weekly targets to achieve enrollment goals. For example, if institutions want to conduct webinars, there must be a goal of how many students would attend, the leads converted from the webinar, and so on. Post the goal setting, the team must create a plan of action.
Features are essential to any website. It makes the admission process easier for students and counselors. However, less is more in this case. The more features added to a website, the more counselors have to work on the backend.
Institutions must have smooth processes to get the admission team to work efficiently. To achieve this, institutes can create a guide or a blueprint that counselors can follow. Having this guide will help them be more efficient, save time and not involve creating new processes.
Integrating systems like this will cost institutions, but if this investment is made with the right system, it will not only increase enrollment rates but will increase employee productivity.
Using multiple platforms is challenging for the admissions team and is not feasible in the long run. It involves more steps the team must learn and train new employees, which consumes more resources.
An integrated solution with straightforward systems will improve productivity and admission rates. Some good admission tools are-
There are over 100 different types of reports, and each has various customizations, but they are still ineffective. The key to an excellent report is creating actionable plans.
Reports are the fundamental aspect of making any data-driven decision. Effective reporting strategies can significantly boost the admissions team's productivity.
Utilizing actionable insights will help counselors work productively and create more useful reports. The focus will move from micromanaging counselors to delivering results that can be implemented, which will enhance the admission rates.
Research corroborates that insufficient personnel will suffer in terms of efficiency and effectiveness, hampering the overall performance. Thus, modern tools will be a better and more feasible option for institutions.